Inside The Stream

Inside the Stream – 2021 NewFronts and the streaming TV ad gold rush

At the NewFronts this week, Samsung, Roku, NBCU, Crackle, Vevo, Tik-Tok, and many others pitched advertisers on their audience reach. It illustrates the gold rush is on streaming TV advertising.

This episode is sponsored by Verizon Media. When you have quality connections at scale, you’re truly connected.

Inside the Stream – YouTube 50% ad growth, Scripps investment in antenna TV

TrueView for Action ads helped boost YouTube’s revenue by 50% in Q1. Are the 120 million YouTube connected TV viewers ready for the format? Scripps thinks antenna TV use is booming, but the data suggest otherwise.

Inside the Stream – Growing Vevo’s CTV ad revenue 10x in 12 months

Before the pandemic, just 4% of Vevo’s music video business was on the connected TV. Today, it is half. Vevo’s head of West Coast sales explains how the company got it done and what it means to its ad business. Listen on to find out more.

Inside the Stream – Smart TV makers try to capitalize on ad exec CTV preference

Smart TV manufacturers are getting serious about making recurring revenue from their devices. And who can blame them when most digital ad professionals view connected TV as more effective than traditional TV.

This episode is sponsored by Verizon Media. 

Inside the Stream – YouTube is social king, Disney+ revenue in perspective

YouTube grew users in the US during the pandemic while most other social sites stood still. We break down the numbers. And we give you a perspective on Disney+’s revenue contribution to the company’s bottom line.  

This episode is sponsored by Verizon Media. Find out more at: vz.media/verizonstream21

[C&W] TV Streaming is the New Normal

Connected TV devoured more than 60% of device ad views in the second half of 2020 and is now widely used by all age groups in the US. Listen on to hear how it will help drive AVOD ad revenue to $53 billion in 2025.

This podcast was produced in our old format. 

[C&W] The NFL on TV in 2033

The NFL claims its new TV license deals through 2033 bring the game unprecedented stability. But there is nothing stable about the TV market, and even the game may be forced to adapt in the next ten years.

This podcast was produced in our old format. 

 

[C&W] Connected TV device sales and influence on our viewing

In Q4 2020, Amazon’s Fire TV was king of all connected TV device sales. How does archrival Roku fare? And we review three ways a CTV platform influences what we watch and why we may not even notice.

This podcast was produced in our old format. 

[C&W] Vizio’s move to ads and Discovery+’s fast start

Vizio wants to follow Roku's model and become an advertising-driven business. What must it do to get there? Discovery+ dominated new subscriber gains in January. Can it keep up the growth?

 

This podcast was produced in our old format. 

[C&W] The chance for Paramount+ anchor tenancy, Netflix downloads

ViacomCBS is throwing everything into Paramount+, but will it be enough to make it a must-have service for most viewers? Should you enable Netflix’s new Downloads for You feature?

This podcast was produced in our old format.