Inside The Stream

Inside the Stream – Can AVOD originals deliver enough to justify their cost?

Original shows have been the engine driving SVOD growth. Now AVOD players are getting into the crowded and costly originals game. Can they make money, and what else do they hope to gain?

Inside the Stream – Is Amazon’s $8.5B MGM purchase worth it?

Amazon is buying MGM for $8.5B, making the deal second only to its $14.5B purchase of Whole Foods. Is Jeff Bezos just looking to bolstering Prime Video, or does MGM bring other value to the etail giant?

Inside the Stream – AT&T-Time Warner didn't work. Will WarnerMedia-Discovery?

AT&T is spinning off WarnerMedia just three years after buying it. We look at why the deal never made sense from the start and if the combination with Discovery is a better idea.

Inside the Stream – SVOD churn, AVOD’s impact, and Internet TV 2022

Kevin Westcott of Deloitte joins us this week to discuss SVOD churn post-lockdown, AVOD’s impact on SVOD usage, and what to expect from Internet TV in 2022.

Inside the Stream – 2021 NewFronts and the streaming TV ad gold rush

At the NewFronts this week, Samsung, Roku, NBCU, Crackle, Vevo, Tik-Tok, and many others pitched advertisers on their audience reach. It illustrates the gold rush is on streaming TV advertising.

This episode is sponsored by Verizon Media. When you have quality connections at scale, you’re truly connected.

Inside the Stream – YouTube 50% ad growth, Scripps investment in antenna TV

TrueView for Action ads helped boost YouTube’s revenue by 50% in Q1. Are the 120 million YouTube connected TV viewers ready for the format? Scripps thinks antenna TV use is booming, but the data suggest otherwise.

Inside the Stream – Growing Vevo’s CTV ad revenue 10x in 12 months

Before the pandemic, just 4% of Vevo’s music video business was on the connected TV. Today, it is half. Vevo’s head of West Coast sales explains how the company got it done and what it means to its ad business. Listen on to find out more.

Inside the Stream – Smart TV makers try to capitalize on ad exec CTV preference

Smart TV manufacturers are getting serious about making recurring revenue from their devices. And who can blame them when most digital ad professionals view connected TV as more effective than traditional TV.

This episode is sponsored by Verizon Media. 

Inside the Stream – YouTube is social king, Disney+ revenue in perspective

YouTube grew users in the US during the pandemic while most other social sites stood still. We break down the numbers. And we give you a perspective on Disney+’s revenue contribution to the company’s bottom line.  

This episode is sponsored by Verizon Media. Find out more at: vz.media/verizonstream21

[C&W] TV Streaming is the New Normal

Connected TV devoured more than 60% of device ad views in the second half of 2020 and is now widely used by all age groups in the US. Listen on to hear how it will help drive AVOD ad revenue to $53 billion in 2025.

This podcast was produced in our old format.