Inside The Stream

How Netflix is maintaining its leadership role

Netflix came up a little short on subscriber gains in Q4 2021 and is low-balling expectations for Q1 2022. But it will remain the SVOD category leader throughout 2022.

More streaming premium sports, NBCU picks Nielsen alternative

Sinclair, Apple, and DAZN are working to bring NBA, MLB, and premier league games to streaming audiences. And NBCU is looking to improve cross-platform ad measurement with a new partner, iSpot.tv.

2022 smart TV innovation, Peacock’s Olympic coup, HBO winning without Amazon’s help

In 2022, streamers will be able to buy NFTs on their TV, watch all the winter Olympics events on Peacock premium, and have video chat watch parties on their smart TV. All this, and HBO proves it doesn’t need Amazon to succeed.

Top ten stories in streaming video of 2021

Hollywood’s changing release windows, YouTube’s advertising dominance, Amazon’s ascendance, CTV advertising’s growth, and more…we discuss the top 10 stories of 2021 in streaming video.

Four data points illustrate the year in streaming

This year, we used more streaming services, and more were ad-supported. Many of us did without pay-TV. And discovery+ gained millions of new subscribers. Here are four data points that illustrate the year in streaming.

Vevo and Google/YouTube Use FASTs to Build Their Businesses

Vevo and Google/YouTube are each finding new ways to leverage FAST services to build their businesses. We discuss newly announced partnerships that will boost engagement and revenue. Sign up for free for the Inside the Stream Live! 2021 Wrap on December 15th at 2:30 PM Eastern. Help us pick the #1 news story of the year. 

IMDb TV has problems but it will succeed anyway

IMDb TV’s ad experience leaves much to be desired. We discuss what is going on, why IMDb TV’s issues aren’t uncommon in the industry, and yet why it is still well positioned for success. Listen on to find out more.

Join us for Inside the Stream Live! 2021 Wrap on Dec 15 at 2:30pm ET / 11:30am PT. We’ll discuss the top stories of the year, answer your questions, and then you will vote on the top story to follow going into 2022. It’s free, so register now!

Key Takeaways From This Week’s Connected TV Advertising Summit

This week was VideoNuze’s Connected TV Advertising Brand Suitability Summit virtual, On today’s podcast we share key takeaways from the event, which featured 32 senior executives on 10 sessions across 2 afternoons.”  Listen on for more about why CTV advertising is so exciting for so many industry professionals…and what challenges still need to be addressed.

Inside the Stream – Can Disney+ Reignite Growth in 2022?

After a blistering launch phase, Disney+ subscriber growth slowed considerably last quarter. Can it reignite growth in 2022? Meanwhile, Hulu is on its way to becoming a profit engine for Disney.

Inside the Stream: For Comcast and Peacock, It’s Time to Go Big or Go Home

Comcast loves its investment in Hulu and says it will stay in its Disney deal. It also says Peacock is on target to meet its goals. But is Hulu hurting Peacock? Should Comcast try to exit its investment sooner rather than later?