Inside The Stream

Enthusiasm and challenges revealed at the CTV ad summit

Enthusiasm for the flexibility and innovation of CTV was on display at the VideoNuze Connected TV Ad Summit this week. But challenges – including measurement, attribution, and experience – remain.

FAST channels, TV aggregator consolidation, CTV complexity

FAST channels, TV aggregator consolidation, and connected TV complexity drove the conversations at the StreamTV Show this week in Denver. We discuss why the issues are so important to the industry.

YouTube interactivity, 60 Minutes FAST channel, and more

This week we look at new YouTube second-screen interactivity, CBS’s “60 minutes” FAST channel, an RSN beats Sinclair to streaming, The Weather Channel simulcasting online, and The BBC goes digital-first.

SVOD’s continued growth, itvX unifies broadcast, AVOD, FAST linear

Despite Netflix’s troubles, the SVOD market remains healthy with strong forecast growth and new entrants like the NFL. And a London conference this week showed how SVOD, AVOD, and FAST are combining to redefine entertainment.

Inside the Stream – SVOD moves to multiple monetization models

SVOD providers have begun to realize subscriptions alone are not enough. Services like CuriosityStream, Netflix, and Disney+ are looking to AVOD and FAST linear to boost revenue.

Streaming subscriptions are “ubiquitous,” FASTs headed that way

9-in-10 people subscribe to a streaming service in the US, and half of those have three or more of the top five SVODs. Free ad-supported streaming looks like it will be just as popular.

NewFront surprises and Roku challenges

Strong connected TV ad growth set the stage for this week’s NewFronts. Companies talked innovation and originals to woo advertisers. Roku’s presentation sparkled, but the company faces big challenges.

Comcast’s streaming focus, YouTube on TV, and NAB major themes

As Comcast’s cable TV business fades, it focuses on Peacock and the Roku model. YouTube continues its assault on the television screen. And NAB is back with new streaming media themes.

Inside the Stream – Tough choices for an aging Netflix

A tough quarter for Netflix has forced it to take even tougher decisions on the service’s direction. We discuss what impact ads, charging for password sharing, and content spending discipline will have.

Inside the Stream – Interview with Backlight CEO about the company launch

The launch of Backlight brings together five cloud-based media software companies spanning the entire video lifecycle. In this interview, the company CEO explains how he plans to help them all grow.