Inside The Stream

Social’s role in TV discovery, churn, SVOD pricing

The role of social media in TV discovery, SVOD pricing optimization, and churn reduction are three key takeaways from Deloitte’s new digital media report.

You can download this week's sponsor's report, "The Sports Streaming Craze: Sustainable Growth or Overhyped Trend?" here. 

Sports Streaming Gains Further Momentum

Sports streaming continues to gain momentum, with Peacock, Disney, Fubo, and DirecTV all part of the action this past week. We review all the activities and what’s ahead.

Gen AI adoption and Euro CTV challenges

Themes at the Connected TV World Summit included broadcasters and digital, streaming sports, and YouTube. Also, new FAST research from Gracenote and AI updates from Bango. You can download the free Bango report here.

Inside the Stream - Top Takeaways from CTV x AI Conference

VideoNuze’s conference last week, which focused on the intersection of CTV and AI, included valuable insights from 18 speakers in 5 sessions. We highlight the top takeaways.

The Challenges and Possibilities for AI in CTV

It’s not all plain sailing for AI in connected TV. Four experts highlight some of the technology's challenges and how they think it will revolutionize the industry in 2025 and beyond.

Interview: The Revry-The Trade Desk dispute

Revy's fight with The Trade Desk has spilled into the trade press. In this interview, Revry’s co-founders explain why all specialty and fan-forward providers could be affected.

Inside the Stream – The streaming Super Bowl

Tubi delivered with its live Super Bowl stream, outperforming YouTube TV and broadcast in the process. And way more streamed the game than the 13.6 million using Tubi.

Disney Defies Gravity, YouTube Ads Are Strong

Disney continues to defy gravity by raising prices and cutting content without losing subscribers. Meanwhile, YouTube ads soared above $10 billion with help from long-form content.

Peacock Steady, Super Bowl Ads Soar, New Streaming Insights

Peacock subscribers held steady at 36 million in Q4, while its quarterly loss significantly improved. Super Bowl ads are $8 million. And plenty of new streaming research.

Scan the QR code below or click this link for a free copy of the Looper Insights report Streaming Forward: Trends Shaping Digital Entertainment in 2025. Thanks to Looper Insights for sponsoring this episode.

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Netflix's Big Q4: Ads, Gaming, and a Hard-to-Track Future

Netflix delivered a stellar Q4, with subscriber and revenue gains across all regions. Ads and gaming will fuel future growth, but tracking its evolving success will be much tougher.