Inside The Stream

Interview: Wurl’s EMEA GM on Sports & FASTs

Wurl’s GM of EMEA, Keith Bradford, joins us this week, explaining why FASTs have a big opportunity in streaming sports and some of the early success stories.

Netflix’s Ad-Free Price Gap Widens as Industry Revenue Grows

Netflix has the largest price gap between ad-free and ad-supported tiers as it also seeks more sports. Ampere forecasts global streaming revenue will exceed $200 billion in 2030.

Deloitte Streaming Data, CTV Commerce, Disney-OpenAI Ends

New Deloitte data highlights the popularity of ad tiers, CTV commerce gets a boost from Walmart and Vizio, the Disney-OpenAI deal is over, and Netflix streams MLB’s opening game.

Ads Accepted, Sports Lead. Creators Match Premium TV

New Hub data show that ad-supported viewing is gaining acceptance, especially among younger viewers, with sports leading the charge. And creators match premium shows on TV. HP launches a FAST for PCs. 

YouTube is the Biggest Media Company; Navigating Streaming Sports

YouTube is now the world’s biggest media company, eclipsing Disney, according to MoffettNathanson. And how to solve the problem of navigating streaming sports.

Is HBO Max Combining With Paramount+ the Right Strategy?

Paramount Skydance plans to eventually combine its streaming platforms with WBD’s. Is this the right strategy?  Combining CNN and CBS News, and reliance on linear TV, are also challenges.

SVOD is Maturing; WBD-Paramount Deal TV Audience Shares

New Antenna data highlights how SVOD is maturing and how bundling is critical. Nielsen’s data reveal potential TV audience shifts due to the just-announced WBD-Paramount Skydance deal.

Apple Taps Imax for F1, YouTube Expands in the UK, Colbert Streams

Apple expands live US F1 race reach with IMAX. New UK data shows YouTube’s role in TV content discovery as Stephen Colbert taps YouTube, avoiding FCC oversight. And NextGen TV struggles.

YouTube TV’s Skinny Bundles, AMC’s Streaming, Super Bowl Stats

Will YouTube TV’s skinnier programming bundles attract new subscribers? AMC Networks reaches a streaming revenue milestone. And was the Super Bowl a hit for Peacock?

NFL-ESPN, Fubo-Hulu, YouTube Growth, Peacock’s Losses

The NFL is now part owner of ESPN. Fubo and Hulu+Live have combined. YouTube’s 2025 revenue hit $60 billion, with two-thirds coming from ads. And Peacock’s losses jumped up.

[UPDATE: Fubo asked me to correct the net loss numbers I quoted and clarified that ad revenue from Hulu+Live is transferred to Fubo. Here are their numbers:

- Reported Net Loss of $19.1 million, compared to $38.6 million
- Pro Forma Net Loss of $46.4 million, compared to $130.4 million]